Although sites will still be accessible, the warning will likely deter visitors, resulting in a reduction in web traffic going through to sites which are not secured with HTTPS.
What is an SSL?
SSL stands for ‘Secure Sockets Layer’. An SSL establishes an encrypted link between a web server and your browser. This link ensures that all of the data passed between the server and the browser remains private. It’s basically a cryptographic protocol that helps encrypt communications over a computer network.
What does this mean for your business?
If you don’t have an SSL certificate on your website, you run a considerable risk of losing valuable business – especially for those who rely on their website traffic for sales.
Google will be rolling out a security update as part of their mission to make the internet a more secure place. In recent years, SSL certificates have become more of a necessity than a choice. Your website cannot rate competitively on search engines and it is very difficult to conduct credit card transactions via a site without an SSL certificate.
To protect your website from security breaches and grow your business online, you need to obtain a trusted SSL certificate from a reliable certification authority.
How do I know if this affects me?
This change will affect any site that has contact forms, login fields, or any area where a user needs to enter some form of data. Any site that does not have an HTTPS web address will be affected and needs to take action. The ‘S’ in HTTPS stands for ‘Secure’, and that is how Google identifies sites with SSL’s from those without.
How do I get an SSL and how much does it cost?
Talk to your web hosting provider about getting an SSL. It’s not a matter of ‘if’ you’ll make the switch, it’s a matter of ‘when’, to ensure your website experiences consistent traffic, leads, and of course, sales.
For customers with a website hosted by Qbit, talk to your account manager today about our current special offer to implement an SSL for $300 ex GST.